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FleetEurope supplies 22 branded MINIs to Vitality
Vitality’s life insurance business, VitalityLife, has grown rapidly in recent years to 450,000 customers. In some cases, the initial application process for new customers involves a medical screening with a qualified health professional. Many applicants were having difficulty finding a convenient time to attend the screening, which meant processing times were often quite lengthy.
The solution needed to make it easier for people to obtain cover by speeding up the underwriting process and had to fit well with VitalityLife’s position in the market.
In January 2017, VitalityLife launched a unique Vitality Nurse service to enable customers to have a medical screening, wherever it is convenient for them. To achieve this, VitalityLife employed 22 professional nurses to work with intermediaries and their clients to improve their application process. The nurses were field-based and needed to be mobilised with a fleet of vehicles that were safe, reliable and cost-effective to run and maintain.
Vitality approached several market-leading fleet companies, including FleetEurope for the supply and management of the new vehicle fleet. As part of the process, Vitality’s procurement team arranged a consultation with one of FleetEurope’s experts. A detailed leasing and fleet management proposal was submitted, offering competitive pricing and a range of different options to choose from.
Six suitable models were considered, based on Vitality’s initial brief, including the Fiat 500, Toyota Aygo, VW Up, Citroen C1, Smart ForFour and MINI Cooper. With a narrow timeframe of only eight weeks from order to delivery, FleetEurope’s operations team were tasked with finding the perfect car from a supplier that could build all 22 vehicles in a single batch.
The MINI Cooper 1.5 hatch was chosen because it met the brief perfectly and was an ideal fit with Vitality’s brand image. All vehicles were supplied by Vines of Gatwick Mini dealership on a 36 month, 45,000-mile contract hire agreement.
The MINI Tech Pack was added to the vehicle specification as it offered integrated satellite navigation, which is vital in helping nurses use their travel time between appointments effectively and reduces their mileage and fuel expenditure. It also offers additional safety features such as a heads-up display and rear parking camera.
FleetEurope provided a separate livery proposal for a full or partial wrapping to the MINIs with Vitality’s branding prior to delivery. Personalised number plates were sourced for each vehicle, with the chosen registration formats issued in sequential order, starting with V1 VLY and V2 VLY. Vehicle trackers were also installed in each MINI by Ctrack to help reduce costs, increase productivity and improve vehicle security and Duty of Care compliance.
FleetEurope also provides fleet management services, tailored to Vitality’s requirements. These include, fixed cost maintenance, fuel card management, breakdown assistance and accident management support through strategic partners.
Vitality is experiencing an improved, hands-on fleet management service. The nurses can contact FleetEurope’s customer service team directly using a one-call number to arrange service bookings and maintenance. Accident management and breakdown assistance is also available via FleetEurope’s strategic partners 24 hours a day, 365 days a year.
Although the vehicle contracts are set at 15,000 miles per annum, the distance travelled by each nurse may vary according to each region. To overcome this uncertainty with the launch of the new service, FleetEurope offered a pooled mileage solution. Periodic monitoring of each vehicle’s status is also carried out and the contracts are reviewed on a regular basis to keep any additional mileage costs to a minimum.
FleetEurope successfully provided the fleet of 22 MINIs within the eight-week timeframe. Three of the MINIs were used at roadshows across the country for the launch of the new Vitality Nurse service. The remaining 19 vehicles were delivered to each of the nurses by Vines of Gatwick.
Chris Wilson, Senior Sourcing and Supplier Manager at Vitality commented:
“We needed to mobilise our team of nurses quickly with a fleet of vehicles that were safe, reliable, cost-effective to maintain and an ideal fit with Vitality’s brand image. We approached several market-leading fleet companies for the supply and management of the new fleet. We chose FleetEurope because of their competitive pricing model and the detailed recommendations and expertise offered by their fleet consultant throughout the tendering process.”
You can find out more about Vitality at www.vitality.co.uk.
Maersk sets sail with FleetEurope to reduce their daily rental costs and minor damage claims
Maersk were sourcing their rental vehicles from an FN50 top 10 fleet management supplier for several of their UK divisions, including The Maersk Company, Maersk Line and Damco.
Damage claims were becoming a growing issue, costing the business a substantial amount of money in at-fault repair bills and tying up valuable internal resources due to lengthy claims processes.
As part of their business-wide procurement strategy, Maersk’s fleet department conducted a benchmarking exercise for the short-term rental pricing and service provision offered by their incumbent supplier.
The average rental duration of Maersk’s short-term vehicles was 3 days and included the utilisation of various vehicles groups, ranging from city cars to executive saloons.
These vehicles were used to support various requirements across the business, including:
- Ad-hoc transport for staff attending internal and external meetings off-site that don’t have access to a company car.
- Transport for cadets being trained at various locations by Maersk to become deck and engineering officers for the business.
- Temporary lead-in vehicles for new employees to use during their probationary period, prior to ordering their company car.
- One-way hires for employees travelling to and from airports that need the convenience of dropping off and collecting vehicles at airport branches.
FleetEurope conducted a cost modelling exercise following an initial consultation with Maersk. This involved a like-for-like comparison of the pricing and service offered by FleetEurope and the incumbent supplier.
A detailed proposal was then submitted to Maersk outlining the indicative financial savings and enhanced service provision that could be achieved by switching their short-term rental requirements to FleetEurope.
To eliminate the issue of vehicle damage claims, the proposal included FleetEurope’s unique De-Risk service. De-Risk provides inclusive financial cover for light damage incurred to any of Maersk’s rental vehicles, valued at less than £500 to repair, regardless of who is at fault.
By switching their short-term rental requirements to FleetEurope, Maersk stand to make a projected saving of over 13% on their annual rental expenditure.
The rental vehicles supplied are typically less than 6 months old and fully maintained with 24-hour breakdown cover included. This has reduced the potential risk of staff using older, privately-owned vehicles for business-related journeys.
The De-Risk light damage cover service was another key influence in Maersk’s decision to appoint FleetEurope. The service was rolled out immediately across all their rental bookings, ensuring every vehicle they hire is covered against minor damage charges.
De-Risk is due to save Maersk thousands of pounds per year on vehicle damage claims and alleviate the administrative burden of dealing with the claims process, allowing them to focus on managing their core business.
Peter Sani, fleet manager at Maersk commented:
“Switching to FleetEurope has delivered a 13% saving on daily rental, compared with our previous supplier. Their De-Risk service also offers peace of mind that our drivers are always covered for any minor damage to their vehicle, regardless of who is at-fault.”
You can find out more about Maersk at www.maersk.com.
Thinking outside the box for The Outward Bound Trust
Balance is a critical element when operating a charity. Providing support and solutions to those in need must be matched when raising awareness to generate resource.Operating a fleet under these delicate conditions is nothing short of a challenge, requiring vehicles that are always fit for purpose in a cost effective, challenging environment.
Based on the west coast of Wales, in the mountains of the Lake District and the heart of the Scottish Highlands, the fleet is a critical element of the Trust’s operations. Without robust, dependable and reliable vehicles, access to the environments offered by these idyllic locations can be severely limited.
With all charities, resources are dependent on the donations made by generous supporters. Every penny really does count.
All expenditure, therefore, has to be justified and costs at every stage are examined critically. As every fleet operator will know, providing reliable service operations rarely align with the definitions of value.
FleetEurope rose to the Trust’s challenge in 2011 and has successfully delivered cost savings, efficiencies and unrivalled customer service since that time. A fleet of 23 cars and 20 minibuses were supplied and continue to be maintained for the Trust, overcoming even the most challenging and remote environments while also meeting the challenges of financial sustainability.
Kim Parry, commercial director at The Outward Bound Trust commented:
“Key to their success has been FleetEurope’s complete understanding of the Trust’s challenges. Seamless delivery and maintenance in a number of remote locations, cost effective solutions and vehicles that match the Trust’s unique requirements mean their fleet of vehicles is one element the Trust need not worry about. Instead, time, energy and resources can be focused on those most important to the Trust; helping young people realise their potential every day.”
You can find out more and support the Outward Bound Trust and their work with young people at www.outwardbound.org.uk