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FleetEurope’s SelectPlus mini lease service offers a flexible alternative for Orchid’s commercial fleet
Established in 2008, Orchid Field Marketing are an innovative and bold outsourced sales and marketing company. They service a wide range of clients across consumer goods, pharmaceuticals, entertainment, consumer electronics and home improvement sectors.
Orchid’s business model is based on delivering field marketing programmes (compliance, auditing, merchandising, training and advocacy) for brands and retailers in the UK and Ireland. Orchid have significant experience with bringing culture-changing and market-shifting products to market and enabling them to establish and grow with a strategic approach to retail execution.
Orchid arranged a consultation with one of FleetEurope’s rental experts to discuss the financial and operational benefits of switching from contract hire to a mini lease arrangement. FleetEurope put forward a detailed proposal to replace Orchid’s vehicle fleet with 35 Peugeot Expert vans, provided through their SelectPlus service for an estimated two-year period.
The vans were sourced and personalised with Carabao branded vehicle wraps before being delivered to Orchid’s drivers at multiple locations throughout the UK. Orchid’s new fleet includes servicing, maintenance, breakdown cover, a dedicated customer service and account management team, plus access to an award-winning online booking system, offering detailed management reporting 24 hours a day, 7 days a week.
The vans are also covered by FleetEurope’s De-Risk service, which was tailored specifically for Orchid’s requirements. De-Risk offers Orchid inclusive financial cover for light damage incurred to their vehicles, valued at less than £1,000 to repair, regardless of who is at fault. This includes damage to the bodywork, tyres, wheels and windscreen, as well as replacement keys and misfuelling call-outs.
Orchid made a cost neutral switch from their contract hire provider to benefit from the added flexibility of FleetEurope’s SelectPlus service. Once the initial 90-day minimum hire period has been reached, the vehicles can be kept on-hire at the same low daily rate or off-hired at short notice, without incurring any penalty charges.
Orchid also stand to make a projected saving of £10,000 per year on vehicle damage claims using the De-Risk service. It will also alleviate the administrative and financial burden of dealing with the claims process, freeing up valuable internal resources to focus on managing their core business.
Kelly Milne, Recruitment and Operations Manager at Orchid commented:
“We were looking for a fully managed fleet service that allowed us to off-hire vehicles at short notice without incurring expensive termination charges. SelectPlus was the perfect solution, allowing us the flexibility to make changes to the fleet in-line with the changing needs of our business.”
You can find out more about Orchid at www.orchid-fm.com.
FleetEurope supplies 22 branded MINIs to Vitality
Vitality’s life insurance business, VitalityLife, has grown rapidly in recent years to 450,000 customers. In some cases, the initial application process for new customers involves a medical screening with a qualified health professional. Many applicants were having difficulty finding a convenient time to attend the screening, which meant processing times were often quite lengthy.
The solution needed to make it easier for people to obtain cover by speeding up the underwriting process and had to fit well with VitalityLife’s position in the market.
In January 2017, VitalityLife launched a unique Vitality Nurse service to enable customers to have a medical screening, wherever it is convenient for them. To achieve this, VitalityLife employed 22 professional nurses to work with intermediaries and their clients to improve their application process. The nurses were field-based and needed to be mobilised with a fleet of vehicles that were safe, reliable and cost-effective to run and maintain.
Vitality approached several market-leading fleet companies, including FleetEurope for the supply and management of the new vehicle fleet. As part of the process, Vitality’s procurement team arranged a consultation with one of FleetEurope’s experts. A detailed leasing and fleet management proposal was submitted, offering competitive pricing and a range of different options to choose from.
Six suitable models were considered, based on Vitality’s initial brief, including the Fiat 500, Toyota Aygo, VW Up, Citroen C1, Smart ForFour and MINI Cooper. With a narrow timeframe of only eight weeks from order to delivery, FleetEurope’s operations team were tasked with finding the perfect car from a supplier that could build all 22 vehicles in a single batch.
The MINI Cooper 1.5 hatch was chosen because it met the brief perfectly and was an ideal fit with Vitality’s brand image. All vehicles were supplied by Vines of Gatwick Mini dealership on a 36 month, 45,000-mile contract hire agreement.
The MINI Tech Pack was added to the vehicle specification as it offered integrated satellite navigation, which is vital in helping nurses use their travel time between appointments effectively and reduces their mileage and fuel expenditure. It also offers additional safety features such as a heads-up display and rear parking camera.
FleetEurope provided a separate livery proposal for a full or partial wrapping to the MINIs with Vitality’s branding prior to delivery. Personalised number plates were sourced for each vehicle, with the chosen registration formats issued in sequential order, starting with V1 VLY and V2 VLY. Vehicle trackers were also installed in each MINI by Ctrack to help reduce costs, increase productivity and improve vehicle security and Duty of Care compliance.
FleetEurope also provides fleet management services, tailored to Vitality’s requirements. These include, fixed cost maintenance, fuel card management, breakdown assistance and accident management support through strategic partners.
Vitality is experiencing an improved, hands-on fleet management service. The nurses can contact FleetEurope’s customer service team directly using a one-call number to arrange service bookings and maintenance. Accident management and breakdown assistance is also available via FleetEurope’s strategic partners 24 hours a day, 365 days a year.
Although the vehicle contracts are set at 15,000 miles per annum, the distance travelled by each nurse may vary according to each region. To overcome this uncertainty with the launch of the new service, FleetEurope offered a pooled mileage solution. Periodic monitoring of each vehicle’s status is also carried out and the contracts are reviewed on a regular basis to keep any additional mileage costs to a minimum.
FleetEurope successfully provided the fleet of 22 MINIs within the eight-week timeframe. Three of the MINIs were used at roadshows across the country for the launch of the new Vitality Nurse service. The remaining 19 vehicles were delivered to each of the nurses by Vines of Gatwick.
Chris Wilson, Senior Sourcing and Supplier Manager at Vitality commented:
“We needed to mobilise our team of nurses quickly with a fleet of vehicles that were safe, reliable, cost-effective to maintain and an ideal fit with Vitality’s brand image. We approached several market-leading fleet companies for the supply and management of the new fleet. We chose FleetEurope because of their competitive pricing model and the detailed recommendations and expertise offered by their fleet consultant throughout the tendering process.”
You can find out more about Vitality at www.vitality.co.uk.
Thinking outside the box for The Outward Bound Trust
Balance is a critical element when operating a charity. Providing support and solutions to those in need must be matched when raising awareness to generate resource. Operating a fleet under these delicate conditions is nothing short of a challenge, requiring vehicles that are always fit for purpose in a cost effective, challenging environment.
Based on the west coast of Wales, in the mountains of the Lake District and the heart of the Scottish Highlands, the fleet is a critical element of the Trust’s operations. Without robust, dependable and reliable vehicles, access to the environments offered by these idyllic locations can be severely limited.
With all charities, resources are dependent on the donations made by generous supporters. Every penny really does count.
All expenditure, therefore, has to be justified and costs at every stage are examined critically. As every fleet operator will know, providing reliable service operations rarely align with the definitions of value.
FleetEurope rose to the Trust’s challenge in 2011 and has successfully delivered cost savings, efficiencies and unrivalled customer service since that time. A fleet of 23 cars and 20 minibuses were supplied and continue to be maintained for the Trust, overcoming even the most challenging and remote environments while also meeting the challenges of financial sustainability.
Kim Parry, commercial director at The Outward Bound Trust commented:
“Key to their success has been FleetEurope’s complete understanding of the Trust’s challenges. Seamless delivery and maintenance in a number of remote locations, cost effective solutions and vehicles that match the Trust’s unique requirements mean their fleet of vehicles is one element the Trust need not worry about. Instead, time, energy and resources can be focused on those most important to the Trust; helping young people realise their potential every day.”
You can find out more and support the Outward Bound Trust and their work with young people at www.outwardbound.org.uk